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Morning Glory can refer to a flower; the volubilis in French or to 2010 film featuring Diane Keaton and Harrison Ford. It is also a saucy expression used by Anglo-Saxons. But it's a song title from the group Oasis: (What's the story) Morning Glory? which resonated for a long time in the mind of Pierre, a young entrepreneur from Nîmes. So this track gave him a name for his brand of caps, which he created in 2012.Read more

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Morning Glory: the French trucker cap that puts quality first

When he was a child, Pierre was fascinated by the caps his uncle regularly brought back from the United States. He collected them and later on, it was only natural that he decided to create his own brand of caps. So in 2012, he and Frédéric joined forces. Their project is to spread positivity through men's trucker caps, focusing on quality. They are above all simple caps, which involves a meticulous choice of materials. Even simple cotton is treated so that it is soft and genuinely pleasant. The fabrics are plain and which allow the cap to suit all types of clothing and styles. The originality of the Morning Glory cap is the often humorous message borrowed from the fashion industry's "rules". The brand displays a modern provincial identity, and in the words of the designers: "Creativity knows no boundaries".

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