Inspired by DJ culture and the 90s, Upfront was created in 2009 in Copenhagen, where it became a tremendous success, followed by the rest of Northern Europe. The brand first offered clothing and then hats before launching its caps. To transition into the evening or to go to the office, the Upfront cap can be worn in any circumstance. We want you to feel the musical flow, which transcends our caps. In addition, fashion and sport are combined in Upfront's simple and modern design.